More Cowbell, Grumpy Cat, Rebecca Black’s “Friday” Song; you’ve seen these mega popular memes of days gone by go viral all across social media. It might cause you to question ways to use popular memes to advertise your business, is it possible even? You’re in luck, it is possible but you have to do it right.
By definition, a meme is a “humorous image, video, piece of text message, etc. that is copied (often with small variations) and spread rapidly by Internet users”. While memes appear like they’re limited to making your friends laugh, they can in fact increase traffic and engagement. Not only that, but sharing memes correctly can make your business appear more socially relevant.
But be careful, if a meme improperly is shared, the joke’s on you. Here’s how to use memes in your social media. Before you begin using memes in your social media marketing, you will need to get a bit more acquainted with them. Becoming familiar with memes will help to make sure you’re using them properly and effectively.
So, spend time searching the internet for popular memes. For example, one of the very most popular memes of 2018 was the “Change My Mind” meme below. Not only was this meme popular but it was easy to use also. All you had to do was change the written text on the sign to something that’s relatable to your business and audience.
It was a good way to begin a discussion with your visitors and …